On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years.

This week we discuss:
- Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business
- The ‘Influential Writing’ secret that Everte uses to make his copy 10 to 12 times more powerful
- Dan Kennedy stories galore!

It wasn’t just because they know each other that copywriting legend Dan Kennedy has praised Everte, written about him in his books, and called him a “highly skilled direct response copywriter”.  He’s a legend of the game and spills his secrets in this episode.

Full episode & resources at https://GeniusesOfCopywriting.com/everte-farnell