
Jose shares his thoughts on how creativity can be used for the good of humanity.
Jose Miguel Sokoloff is one of the most internationally awarded and respected advertising creatives and peace proponents in the world. His philosophy of employing soft power over force for effective behaviour change was utilized in the creation of his work for the Colombian Ministry of Defense. Today, he shares his thoughts on how we can use creativity to tackle problems in a new way. The speech was recorded live at the Celebrating a Century of Genius weekend; a G100 event in honour of Albert Einstein.