Hot sauce—and truffles for that matter—are having an especially big moment right now. Thanks in part to the popularity of internet hits like Complex Media and First We Feast’s “Hot Ones,” the condiment has gained popularity in fashion, music and streetwear communities alike. Nick Ajluni and Nick Guillen, co-founders of TRUFF, took note of this and determined that the category was ripe for disruption. Having built a community surrounding the Instagram page @sauce, Ajluni and Guillen decided to launch a hot sauce as a testament to the page, that sauce was TRUFF. Today, TRUFF announces its expansion into a new category. Find out more about their approach to this new product, the story behind the brand, and what other CPG brands can learn from media companies.
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Hot sauce—and truffles for that matter—are having an especially big moment right now. Thanks in part to the popularity of internet hits like Complex Media and First We Feast’s “Hot Ones,” the condiment has gained popularity in fashion, music and streetwear communities alike. Nick Ajluni and Nick Guillen, co-founders of TRUFF, took note of this and determined that the category was ripe for disruption. Having built a community surrounding the Instagram page @sauce, Ajluni and Guillen decided to launch a hot sauce as a testament to the page, that sauce was TRUFF. Today, TRUFF announces its expansion into a new category. Find out more about their approach to this new product, the story behind the brand, and what other CPG brands can learn from media companies.
Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report
Gen ZEOs Podcast
29 minutes 43 seconds
5 years ago
Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report
Tiffany Zhong first became the "Gen Z Whisperer" in 2017 when she founded Zebra IQ, an intelligence platform focused on helping brands better understand and connect with Generation Z through real-time insights. Seeing a gap between creators and the monetization tools at their disposal, Tiffany pivoted her platform earlier this year to focus more on community, content and commerce in a way that can help creators supercharge their audience and of course, revenue. In this episode, we discuss Zebra IQ's newly-released annual State of Gen Z report that covers all things from up-and-coming platforms you may not have heard of but should get to know, how the influencer landscape has evolved and the role of fashion and sports today.
Gen ZEOs Podcast
Hot sauce—and truffles for that matter—are having an especially big moment right now. Thanks in part to the popularity of internet hits like Complex Media and First We Feast’s “Hot Ones,” the condiment has gained popularity in fashion, music and streetwear communities alike. Nick Ajluni and Nick Guillen, co-founders of TRUFF, took note of this and determined that the category was ripe for disruption. Having built a community surrounding the Instagram page @sauce, Ajluni and Guillen decided to launch a hot sauce as a testament to the page, that sauce was TRUFF. Today, TRUFF announces its expansion into a new category. Find out more about their approach to this new product, the story behind the brand, and what other CPG brands can learn from media companies.
