Hot sauce—and truffles for that matter—are having an especially big moment right now. Thanks in part to the popularity of internet hits like Complex Media and First We Feast’s “Hot Ones,” the condiment has gained popularity in fashion, music and streetwear communities alike. Nick Ajluni and Nick Guillen, co-founders of TRUFF, took note of this and determined that the category was ripe for disruption. Having built a community surrounding the Instagram page @sauce, Ajluni and Guillen decided to launch a hot sauce as a testament to the page, that sauce was TRUFF. Today, TRUFF announces its expansion into a new category. Find out more about their approach to this new product, the story behind the brand, and what other CPG brands can learn from media companies.
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Hot sauce—and truffles for that matter—are having an especially big moment right now. Thanks in part to the popularity of internet hits like Complex Media and First We Feast’s “Hot Ones,” the condiment has gained popularity in fashion, music and streetwear communities alike. Nick Ajluni and Nick Guillen, co-founders of TRUFF, took note of this and determined that the category was ripe for disruption. Having built a community surrounding the Instagram page @sauce, Ajluni and Guillen decided to launch a hot sauce as a testament to the page, that sauce was TRUFF. Today, TRUFF announces its expansion into a new category. Find out more about their approach to this new product, the story behind the brand, and what other CPG brands can learn from media companies.
Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment
Gen ZEOs Podcast
34 minutes 56 seconds
5 years ago
Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment
Jeff Levin is an entrepreneur, entertainment executive and talent manager with over 10 years of experience in the entertainment industry. He previously helped launch the Gen Z focused entertainment network AwesomenessTV (acquired by DreamWorks), serving as their Head of Talent. He currently manages entertainers like Logan Paul and That Girl Lay Lay.
On this episode, we discuss the current and future Gen Z content and entertainment landscape, managing and monetizing social influence, and the things that networks and brands are currently getting wrong about Gen Z.
Gen ZEOs Podcast
Hot sauce—and truffles for that matter—are having an especially big moment right now. Thanks in part to the popularity of internet hits like Complex Media and First We Feast’s “Hot Ones,” the condiment has gained popularity in fashion, music and streetwear communities alike. Nick Ajluni and Nick Guillen, co-founders of TRUFF, took note of this and determined that the category was ripe for disruption. Having built a community surrounding the Instagram page @sauce, Ajluni and Guillen decided to launch a hot sauce as a testament to the page, that sauce was TRUFF. Today, TRUFF announces its expansion into a new category. Find out more about their approach to this new product, the story behind the brand, and what other CPG brands can learn from media companies.
