Despite being the most connected generation online, many young people feel more isolated than ever. In this episode of "Gen Z on Gen Z," AJ and Lilia dive into the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis. Strategies brands are using to foster real connections.How social platforms are evolving to meet Gen Z's emotional needs.How brands can position themselves not just as products or services, but as avenues f...
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Despite being the most connected generation online, many young people feel more isolated than ever. In this episode of "Gen Z on Gen Z," AJ and Lilia dive into the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis. Strategies brands are using to foster real connections.How social platforms are evolving to meet Gen Z's emotional needs.How brands can position themselves not just as products or services, but as avenues f...
Gen Z has made shopping through social media an addictive phenomenon. Gen Z Strategists and hosts, AJ and Lilia, break down the generation’s relationship with social shopping, including topics like the power of discoverability, convenience, creator commission benefits, and how your brand can tap into the fun. Contents:04:56 - Discoverability15:24 - Convenience23:14 - Commission
Gen Z on Gen Z
Despite being the most connected generation online, many young people feel more isolated than ever. In this episode of "Gen Z on Gen Z," AJ and Lilia dive into the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis. Strategies brands are using to foster real connections.How social platforms are evolving to meet Gen Z's emotional needs.How brands can position themselves not just as products or services, but as avenues f...
