Despite being the most connected generation online, many young people feel more isolated than ever. In this episode of "Gen Z on Gen Z," AJ and Lilia dive into the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis. Strategies brands are using to foster real connections.How social platforms are evolving to meet Gen Z's emotional needs.How brands can position themselves not just as products or services, but as avenues f...
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Despite being the most connected generation online, many young people feel more isolated than ever. In this episode of "Gen Z on Gen Z," AJ and Lilia dive into the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis. Strategies brands are using to foster real connections.How social platforms are evolving to meet Gen Z's emotional needs.How brands can position themselves not just as products or services, but as avenues f...
Gen Z is in a situationship with their bank accounts, and marketers should take note. Hosts AJ and Lilia unpack why Gen Z is chipping away at their parent’s retirement funds (sorry mom), the rise and fall of the gig economy, why Gen Z still values treat culture, and how your brand can show up for the younger gen amidst their financial fatigue.Contents:03:14 - Why Gen Z is chipping away at their parent’s retirement funds11:10 - Rise and fall of the gig economy20:44 - Emotional spending and tre...
Gen Z on Gen Z
Despite being the most connected generation online, many young people feel more isolated than ever. In this episode of "Gen Z on Gen Z," AJ and Lilia dive into the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis. Strategies brands are using to foster real connections.How social platforms are evolving to meet Gen Z's emotional needs.How brands can position themselves not just as products or services, but as avenues f...
