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Expert Series: Category Management & Beyond ft. Dr. Russell Zwanka
Gen Z CPG
35 minutes
3 months ago
Expert Series: Category Management & Beyond ft. Dr. Russell Zwanka
In this episode of the Gen Z CPG Podcast, we welcome Dr. Russell Zwanka, Director of the Western Michigan University Food Marketing Program & Professor of Category Management. During this episode we explore CatMan, how it has evolved & what it takes to be a leader in this role!
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