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Gen Z CPG
genzcpgpodcast
16 episodes
2 weeks ago
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Business
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Business
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Expert Series: Category Management & Beyond ft. Dr. Russell Zwanka
Gen Z CPG
35 minutes
3 months ago
Expert Series: Category Management & Beyond ft. Dr. Russell Zwanka
In this episode of the Gen Z CPG Podcast, we welcome Dr. Russell Zwanka, Director of the Western Michigan University Food Marketing Program & Professor of Category Management.  During this episode we explore CatMan, how it has evolved & what it takes to be a leader in this role!   Join the Gen Z CPG community on Instagram and LinkedIn!   https://www.instagram.com/genzcpg   https://www.linkedin.com/company/gen-z-cpg-podcast/
Gen Z CPG