Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
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Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
The Interspecies Economy: How Animals Could Join the Crypto Revolution
Gen C
22 minutes
4 months ago
The Interspecies Economy: How Animals Could Join the Crypto Revolution
Jonathan Ledgard of Tehanu explains his revolutionary concept of "interspecies money" where animals and natural resources can hold digital identities with crypto wallets to receive payments for the services they provide to humans.
Jonathan Ledgard is the CEO of Tehanu and the pioneering mind behind "interspecies money" - a concept that extends digital identity and cryptocurrency payments to animals, plants and natural resources. With a background at The Economist and extensive experience in robotics and AI, Ledgard has developed a system where species can "stake" their existence and receive payments for the essential services they provide to humans. The conversation explores Tehanu's successful pilot project with mountain gorillas in Rwanda, the potential for stable coins backed by conservation efforts and how this model could transform the relationship between humans and nature.
Links mentioned from the podcast:
Tehanu’s Website
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YouTube
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Sam Ewen, CoinDesk
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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Gen C
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
