Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
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Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling
Gen C
45 minutes
3 months ago
Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling
Haun Ventures CMO Rachael Horwitz breaks down how crypto is going mainstream through stablecoins and why the industry needs better storytelling to reach broader audiences.
Haun Ventures CMO Rachael Horwitz shares insights on branding in crypto, from navigating market volatility to building long-term conviction. Drawing on leadership roles at Twitter, Facebook, Google, and Coinbase, she breaks down how crypto challenges conventional tech narratives—and why VCs must rethink how they position themselves in a rapidly evolving space. A strategic lens on the future of venture and Web3.
Links mentioned from the podcast:
Rachael’s Twitter
Haun Ventures Website
Watch this episode on video:
YouTube
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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Gen C
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
