Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
All content for Gen C is the property of CoinDesk and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
Gen Alpha Will Change The World, We Just Don't Know How Yet
Gen C
39 minutes
6 months ago
Gen Alpha Will Change The World, We Just Don't Know How Yet
Razorfish President, Dani Mariano, explores how brands can build authentic connections through emerging technologies and explains why Gen Alpha is reshaping the future of marketing and commerce.
In this episode of Gen C, host Sam welcomes Dani Mariano, President of Razorfish, a 30-year-old creative agency known for innovation in the marketing world. Dani discusses how Razorfish has evolved from a digital agency to a "marketing transformation agency" helping brands navigate emerging technologies like blockchain, Web3 and AI. She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior and their surprising influence on household purchasing decisions.
Links mentioned from the podcast:
Razorfish’s Twitter
Razorfish’s Website
Watch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
-
"Gen C" features hosts Sam Ewen. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Gen C
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
