MASSIMO MACCHI - A LESSON IN BIG BRAND THINKING

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Gems & Jokes with Ariel Tivon

Ariel Tivon

12 episodes

6 days ago

Ariel Tivon introduces 'Gems and Jokes' which is an informative yet informal take on the world of gems and jewellery, listening to some great behind-the-scenes stories of the industry and bringing some interesting facts to light. Listen to some awesome interviews with various guests with an extra aim of aiding some amazing charitable causes. Check out out our other social media links and follow us, share and comment.

Entrepreneurship

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Entrepreneurship

Business

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MASSIMO MACCHI - A LESSON IN BIG BRAND THINKING

Gems & Jokes with Ariel Tivon

1 hour 5 minutes 16 seconds

4 years ago

MASSIMO MACCHI - A LESSON IN BIG BRAND THINKING

In this podcast I interview Massimo Macchi, who was at a point Executive Vice President of Bulgari of Jewellery, Watches and Accessories Sales Division worldwide and helped list Bulgari on the stock exchange in the US. In addition Massimo was also Vice President of Gucci Group as well as having worked for Playtex, American Express & Procter & Gamble. So it can be safe to say Massimo is no stranger to Big Brands.

Massimo imparts invaluable knowledge on the thinking behind big brands, how the landscape of promoting and advertising has changed and the mindset & strategies required to run a brand, especially if you're a small player trying to get in.

WWW.TIVONJEWELS.COM

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