This week on Gemini Baby, I’m joined by Khaylah Jones, music industry executive and founder of The Backstage Mentor. In this episode, Khaylah shares her journey from working behind the scenes to building her own company that helps independent artists navigate the music business.
We dive deep into the real conversations artists need to hear - especially when it comes to branding. From finding your voice to shaping your identity as an artist, Khaylah breaks down what it actually means to build a brand that resonates. We also talk about common mistakes indie artists make, how to stand out in a crowded market, and what it looks like to show up for yourself like a professional, even before anyone else sees it.
Whether you're at the beginning of your journey or trying to level up, this episode is packed with grounded advice from someone who actually wants artists to win.
Follow The Backstage Mentor:
https://www.thebackstagementor.com/
https://www.instagram.com/thebackstagementor/
https://www.tiktok.com/@thebackstagementor
Listen to the Official Gemini Baby playlist: geminibaby.com/playlists
Music by Sam Ashe
Time Stamps
0:00 Introduction
0:58 Meet Khaylah (The Backstage Mentor)
7:02 What is The Backstage Mentor?
10:46 Common mistakes indie artists make
14:35 Shifts for sustainable artist careers
17:19 Getting started as an artist
24:25 When to hire help as an artist
30:59 How to determine your brand
34:15 Fandom building through authentic storytelling
36:24 The balance of mystery and communication
42:45 Music recommendations
48:13 Affirmation of the week