This week on Gemini Baby, we’re joined by music manager, label owner, and co-founder of Straight Edge Entertainment Group - Helen Juliette.

We dive into what it really takes to build a sustainable music career in a world obsessed with instant success. From navigating social media to knowing when it’s time to pivot your strategy, Helen shares grounded, behind-the-scenes insight every indie artist should hear. We also unpack what artists need to understand about working with music industry professionals - and how to build a team the right way.

Whether you're DIY’ing your career or getting ready to scale, this episode is all about strategy, longevity, and playing the long game with confidence.

Follow Helen:

https://www.thestraightedgegroup.com/

https://www.tiktok.com/@helen.juliette

https://www.instagram.com/helen.juliette_/

Listen to the Official Gemini Baby playlist: https://www.geminibaby.com/playlists

Music by Sam Ashe

Time Stamps:

0:00 Introduction

1:21 Meet Helen

2:19 Helen’s Journey into the Music Industry

8:09 Straight Edge Entertainment Group

12:12 Artist Management vs. Record Label

18:04 Navigating Social Media as an Artist

22:43 When To Pivot Your Artist Strategy

27:59 The Path to Consistent Growth as an Artist

38:54 What Artists Should Know About Music Biz Workers

47:02 Music Recommendations

53:31 Collective Affirmation