In Episode 12 of the Gem Finders Podcast, Amber and Shaun open up about their experience building a vintage reselling business almost entirely through Instagram. From humble beginnings using DMs and selling on Instagram without a website to generating steady income through live sales, they share exactly how Instagram became their most powerful selling tool—and why it also became one of their biggest sources of frustration. This conversation dives deep into the daily grind of instagram for resellers behind the curated posts, the constant battle with the algorithm, and the emotional toll of trying to stay visible in an oversaturated space.

They also explore the pros and cons of Instagram’s many tools—Reels, Stories, carousel posts, and live selling—and offer candid advice for anyone considering Instagram as a main sales platform. With helpful insights on payment processing, building trust with customers, and avoiding burnout, this episode is a must-listen for vintage sellers, content creators, and anyone trying to make Instagram work for their small business.