On the Gather Global Podcast we talk to the golf industry professionals from around the world who are doing things differently.
Gather is open to any golf industry professional, anywhere in the world. We’ll connect anyone who wants to grow professionally. Creating access to leaders, insights and peers from inside and outside of golf.
Our podcast delivers insight, inspiration and innovation for anyone who works in the golf industry and wants a different perspective.
We’re building a community that disrupts, inspires and empowers the golf industry to create a new norm. We want to redefine how the golf industry shares knowledge. To stimulate the industry and challenge the status quo.
Our vision is for our members to be at the heart of the positive, vibrant, exciting golf industry that the game deserves.
Join today: http://www.gather.golf
Hosted on Acast. See acast.com/privacy for more information.
On the Gather Global Podcast we talk to the golf industry professionals from around the world who are doing things differently.
Gather is open to any golf industry professional, anywhere in the world. We’ll connect anyone who wants to grow professionally. Creating access to leaders, insights and peers from inside and outside of golf.
Our podcast delivers insight, inspiration and innovation for anyone who works in the golf industry and wants a different perspective.
We’re building a community that disrupts, inspires and empowers the golf industry to create a new norm. We want to redefine how the golf industry shares knowledge. To stimulate the industry and challenge the status quo.
Our vision is for our members to be at the heart of the positive, vibrant, exciting golf industry that the game deserves.
Join today: http://www.gather.golf
Hosted on Acast. See acast.com/privacy for more information.
“Golf needs to have the strength of will of character to look beyond the walls of its own self-worth.” Dan Green, Design Director at Zag.
Are you in the mood for some Truth Bombs?
Then this is the 15min audio for you.
1. What’s next for branding in golf?
2. Who does Dan seek inspiration from within branding in the sports world?
3. What’s Dan’s advice moving forward for golf brands to break through with Gen Z?
4. If anyone listening wanted to do an audit on their golf industry brand, hypothetically what could that look like?
“Golf has always dined out on its history. It’s always an easy target and a quick win. “Ok, we need to create some content around this event or this course, let’s just tell people what happened 150 years ago, or even 20 years ago” which bears no meaning to the vast majority of the audience. And is really just a pat on the back, boys club, kind of a move ultimately and something that I think a lot of consumers are probably sick and tired of.’”
BOOM!
Welcome to: Cutting Through The BS with Dan Green.
In just 15mins, hear from one of the brightest minds in branding, who also happens to love golf.
Headquartered in London, Zag has earned a big-firm reputation with clients including Audi, BT, Discovery, Deloitte, Disney, Facebook, World Vision and Yamaha.
Dan was also part of the project that re-branded The Open and the Women’s Open for The R&A, plus he created an even bigger emerging golf industry brand called Gather 😉
Hosted on Acast. See acast.com/privacy for more information.