On the Gather Global Podcast we talk to the golf industry professionals from around the world who are doing things differently.
Gather is open to any golf industry professional, anywhere in the world. We’ll connect anyone who wants to grow professionally. Creating access to leaders, insights and peers from inside and outside of golf.
Our podcast delivers insight, inspiration and innovation for anyone who works in the golf industry and wants a different perspective.
We’re building a community that disrupts, inspires and empowers the golf industry to create a new norm. We want to redefine how the golf industry shares knowledge. To stimulate the industry and challenge the status quo.
Our vision is for our members to be at the heart of the positive, vibrant, exciting golf industry that the game deserves.
Join today: http://www.gather.golf
Hosted on Acast. See acast.com/privacy for more information.
On the Gather Global Podcast we talk to the golf industry professionals from around the world who are doing things differently.
Gather is open to any golf industry professional, anywhere in the world. We’ll connect anyone who wants to grow professionally. Creating access to leaders, insights and peers from inside and outside of golf.
Our podcast delivers insight, inspiration and innovation for anyone who works in the golf industry and wants a different perspective.
We’re building a community that disrupts, inspires and empowers the golf industry to create a new norm. We want to redefine how the golf industry shares knowledge. To stimulate the industry and challenge the status quo.
Our vision is for our members to be at the heart of the positive, vibrant, exciting golf industry that the game deserves.
Join today: http://www.gather.golf
Hosted on Acast. See acast.com/privacy for more information.
Do you use insights to inform marketing decisions?
What do you consider when expanding into new markets?
How do you quantify markets?
Learn the answers to these questions (and more) in just 30 minutes from Cassandra Bausch.
Cassandra is the Director of Marketing at Club Champion. Club Champion delivers tour-quality golf club fittings to high performing, and recreational golfers. Each store has more than 50,000 clubhead, shaft, and grip combinations for golfers to test. Because the company’s approach is agnostic – the fitters don’t favour one brand over another – players find the best combination of components.
After opening 100 new Club Champion brick and mortar stores in the last five years, the company is expanding internationally.
“We’re always trying to pick a segment that is underserved, or isn’t thought about in the grand scheme of club fitting. Women make up about 35% of the golf industry in general, but if you look at club fittings they are maybe 10-15%. So that’s an underserved market. When we do market analysis, what we’re looking to do is learn how to speak to that segment.” (Cassandra Bausch, Club Champion)
Key discussion areas to listen for:
Hosted on Acast. See acast.com/privacy for more information.