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Gather Global Podcast
Colin Bell, Mike Hyde & Adam Keable
30 episodes
3 months ago

On the Gather Global Podcast we talk to the golf industry professionals from around the world who are doing things differently.


Gather is open to any golf industry professional, anywhere in the world. We’ll connect anyone who wants to grow professionally. Creating access to leaders, insights and peers from inside and outside of golf.


Our podcast delivers insight, inspiration and innovation for anyone who works in the golf industry and wants a different perspective.


We’re building a community that disrupts, inspires and empowers the golf industry to create a new norm. We want to redefine how the golf industry shares knowledge. To stimulate the industry and challenge the status quo.


Our vision is for our members to be at the heart of the positive, vibrant, exciting golf industry that the game deserves.


Join today: http://www.gather.golf


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Golf
Education,
Business,
Self-Improvement,
Sports
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All content for Gather Global Podcast is the property of Colin Bell, Mike Hyde & Adam Keable and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

On the Gather Global Podcast we talk to the golf industry professionals from around the world who are doing things differently.


Gather is open to any golf industry professional, anywhere in the world. We’ll connect anyone who wants to grow professionally. Creating access to leaders, insights and peers from inside and outside of golf.


Our podcast delivers insight, inspiration and innovation for anyone who works in the golf industry and wants a different perspective.


We’re building a community that disrupts, inspires and empowers the golf industry to create a new norm. We want to redefine how the golf industry shares knowledge. To stimulate the industry and challenge the status quo.


Our vision is for our members to be at the heart of the positive, vibrant, exciting golf industry that the game deserves.


Join today: http://www.gather.golf


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Golf
Education,
Business,
Self-Improvement,
Sports
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#21 - Professor Kim Holst: How can golf tell persuasive stories?
Gather Global Podcast
55 minutes 19 seconds
1 year ago
#21 - Professor Kim Holst: How can golf tell persuasive stories?

Storytelling. It’s a buzz word. But what does it really mean, and why is it a superpower?


Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert. 


ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.


We asked her: If golf wants to expand its reach, how should we tell stories differently?


This is one of the most fascinating discussions we’ve ever had on the podcast.


Have a listen to find out why storytelling is critical to your business success.


Enjoy.


Key discussion areas to listen out for:

  • 5:05 mins. Why Kim loves writing and words.
  • 6:52 mins. Why Kim believes words are powerful.
  • 14:25 mins. Why words matter in the golf industry, and why we should care about language.
  • 26:24 mins. As a consumer herself, how does Kim feel about brands when she sees sloppy writing?
  • 27:55 mins. What does storytelling mean to Kim; if Kim worked for a golf brand, how would she use storytelling to connect with consumers?
  • 31:57 mins. How do you use stories to change people’s perceptions of your brand? How do your own biases influence the story you are telling?
  • 37:10 mins. What brands do storytelling well?
  • 41:38 mins. How can golf media be better storytellers?
  • 42:52 mins. If golf wants to expand its reach, how should we tell stories differently?




Hosted on Acast. See acast.com/privacy for more information.

Gather Global Podcast

On the Gather Global Podcast we talk to the golf industry professionals from around the world who are doing things differently.


Gather is open to any golf industry professional, anywhere in the world. We’ll connect anyone who wants to grow professionally. Creating access to leaders, insights and peers from inside and outside of golf.


Our podcast delivers insight, inspiration and innovation for anyone who works in the golf industry and wants a different perspective.


We’re building a community that disrupts, inspires and empowers the golf industry to create a new norm. We want to redefine how the golf industry shares knowledge. To stimulate the industry and challenge the status quo.


Our vision is for our members to be at the heart of the positive, vibrant, exciting golf industry that the game deserves.


Join today: http://www.gather.golf


Hosted on Acast. See acast.com/privacy for more information.