Revealed: Black Travel’s Hidden Heroes

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Gather and Go with Brian Jewell

The Group Travel Leader Inc

88 episodes

1 day ago

If you’re involved planning, promoting or leading travel, this is a show you won’t want to miss. On each episode, we’ll share expert insights from our decades in travel and feature conversations with some of the most creative, innovative and fascinating people from around the tourism industry. We’ll cover topics such as traveling through challenging times, discovering authentic cultural encounters, developing new opportunities in culinary tourism, modernizing your travel marketing and much, much more. Plus, you’ll get my hot takes on some of the issues impacting travel every day.

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Revealed: Black Travel’s Hidden Heroes

Gather and Go with Brian Jewell

52 minutes 15 seconds

7 months ago

Revealed: Black Travel’s Hidden Heroes

Today's Black travelers are standing on the shoulders of giants. David Jackson is on a mission to make sure these hidden heroes finally get their stories told.

After spending most of his career in hospitality, meetings and destination management, David answered the call to join some colleagues in resurrecting the historic Green Book, a segregation-era resource for Black travelers. David visits the podcast to discuss how Black travel pioneers made history, why their stories matter today and how modern travelers can experience their legacy.

David shares what he and his colleagues are doing to preserve and grow the Green Book. He also discusses ways that tour operators and destination managers can tap into the power of the Green Book to deliver cultural travel experiences that will benefit both travelers and the communities they visit. Plus, we have news about a decrease in travel spending; a road tip about using music to liven up your motorcoach trips; and a Hot Minute about the worst part of air travel in 2025.

Insights from David Jackson

David had lots of great insights about how telling stories from travel's past can impact people's future. Here's what he had to say about the way cataloging Black travel sites could revitalize communities:

“It represents a fresh start. It’s like manna from heaven. You’re saying you can now promote us to a national audience, and folks that are coming into town that didn’t even know we existed can extend their trip or come to the area because of us.... This is a new day. This is a new revenue stream. We have the assets. Now we can promote our destination that has been under served."

Plus, he had insightful thoughts on:

* Building a catalog of cultural travel sites

* Partnering with other cultural travel organizations

* How to find Black travel experiences for your group

Resources Mentioned in This Episode

Learn more about The Green Book Experience at greenbookexperience.com.

Follow the Green Book Experience on Instagram, Facebook, and X.

Follow David Jackson on LinkedIn.

Get free resources for faith-based group travel at Going On Faith.

Discover more episodes of Gather and Go.

Key Moments From This Episode

1:30 — Travel News: Americans are spending less on travel

2:46 — Road Tip: Liven up your road time with music games

8:38 — A free resource for faith-based travel planners

14:41 — How David Jackson found a new calling late in his career

18:13 — The unsung heroes who paved the way for...