Your Analytics Stack Is Killing Your Studio (The New Meta: PostHog FTW)

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GameMakers

Joseph Kim

184 episodes

1 day ago

The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.

Video Games

Leisure

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All content for GameMakers is the property of Joseph Kim and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Video Games

Leisure

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Your Analytics Stack Is Killing Your Studio (The New Meta: PostHog FTW)

GameMakers

46 minutes 18 seconds

2 weeks ago

Your Analytics Stack Is Killing Your Studio (The New Meta: PostHog FTW)

Most game studios waste weeks of runway on the wrong analytics decision—here's how to avoid that mistake.

Traditional analytics SDK vendors like Amplitude, Mixpanel, and Braze promise plug-and-play simplicity but deliver silent failures, contract negotiations, and escalating costs that can destroy startup velocity. In this episode, we discuss why the old analytics playbook is obsolete in 2025—and reveals the new meta that's eating market share.

You'll discover:

Why SDK analytics vendors fail silently (and cost you weeks of bad data)
The contract negotiation trap that delays launches by 6+ weeks
5 analytics infrastructure options compared (real costs, hidden tradeoffs)
Why PostHog is the new standard for studios under 500K MAU
How the right stack can improve dev velocity by 30%+ and cut costs 40-50%

This matters if:

You're choosing analytics infrastructure for a new game
Your current solution is slowing down iteration speed
You're tired of waiting hours for batched event data
You want warehouse-native architecture without enterprise costs

Bottom line: Your analytics decision could mean the difference between product-market fit and running out of runway. For small to mid-sized game studios, PostHog combines enterprise-grade power with pay-as-you-go pricing—no contracts, no traffic forecasting, no silent failures.

Read the full breakdown with technical details, pricing tables, and implementation guides:

https://www.gamemakers.com/p/the-new-meta-for-game-analytics-save

Timestamps (Episode Chapters):

(00:00:00) The Studio-Killing Problem You're Ignoring(00:01:26) The "Silent Failure" Trap (How SDKs Hide Bugs)(00:02:41) How 15-Minute Data Delays Destroy QA Velocity(00:06:02) The Obsolete 3-Tier Analytics Model (and Why It's Broken)(00:10:38) The 6-Week Contract Negotiation Trap(00:14:16) The "Nostradamus" Forecasting Problem: Why You Always Overpay(00:16:19) Option 1: Traditional SDKs (Amplitude, Mixpanel)(00:25:32) Option 2: Firebase + BigQuery(00:28:34) Option 3: Unity Analytics(00:30:21) Option 4: The New Meta (PostHog)(00:36:14) Option 5: The Enterprise Trap (Snowflake)(00:39:01) Integrated (Braze) vs. Best-of-Breed (PostHog + CRM)(00:42:56) The Final Verdict: What to Choose By Studio Size