Rita Case | Gamechangers Podcast Coming to you from Florida InternationalUniversity's College of Communications, Architecture + Arts in Miami,welcome to Gamechangers! In this conversation, Rita Case shares theinspiring journey of Rick Case and their impact on the automotiveindustry. From humble beginnings to becoming pioneers in marketingand brand expansion, they have introduced numerous car brands to theU.S. market. The discussion highlights their innovative strategies,risk-taking mentality, and the creation of the groundbreaking 10-yearwarranty that transformed Hyundai's reputation in America. In thisconversation, Rita Case shares her journey in the automotiveindustry, highlighting innovative strategies that revived herdealership's sales, her commitment to community service throughvarious philanthropic efforts, and her personal experiences as atrailblazer in a male-dominated field. She emphasizes the importanceof education and mentorship in transforming lives and discusses herdaily routine as a successful business leader.

TAKEAWAYS

RitaCase emphasizes the importance of community support in business. RickCase's entrepreneurial journey began with selling cars in highschool. Innovative marketing strategies were key to their success.They introduced several car brands to the U.S. market, includingAcura and Hyundai. Risk-taking is essential for growth and innovationin business. The 10-year warranty was a gamechanger for Hyundai'smarket presence. Rita and Rick Case's partnership was built on mutualambition and vision. They believed in the products they sold and thevalue they provided to customers.