In this episode, we’ll explore what it truly takes to break into the Japanese gaming market with the help of Evan Cutter, Senior Business Development Manager at G-Angle . From localization strategies to understanding cultural nuances, we’ll dive into the key differences between Western and Japanese audiences.

Expect real-world insights, including case studies of global hits like Genshin Impact and Call of Duty Online, as well as lessons learned from more challenging ventures, such as the uphill battle Xbox has faced in Japan. Whether you’re an indie dev or part of a larger studio, this episode will offer practical guidance on making your game resonate with Japanese players.