Moody Mattan, Founder and CEO of BrandXR, joins Max Albert to break down where augmented reality is actually working—and where it’s just hype.

From activating 3-minute ad experiences in Miami to building military-grade training tools and retail tech for tattoo parlors, Moody walks through real-world AR use cases that are solving real business problems today.

This isn’t a conversation about the metaverse. It’s a tactical, on-the-ground look at:

• Why AR murals outperformed traditional ads

• How BrandXR raised capital by doing cool shit (not just pitching decks)

• Why the best AR apps will be invisible, not immersive

• What startups are fundable in 2025 (and what’s still 10 years out)

• The most promising AR products coming down the pipeline

We even play AR Shark Tank, pitching Moody wild concepts like memory-enhancing glasses and virtual wardrobe filters.

If you’re a founder, investor, or operator building in the gaming, spatial tech, or adtech ecosystem—this is required listening.