E43: Bentham's Body, Hypothesis Testing & Marginal ROAS (w/Eric Seufert)

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Game Economist Cast

Phillip Black

46 episodes

5 days ago

What does the new wave of open economies mean for monetization? Will negative externalities overcome cosmetic economies in the long run? What exactly does a game economist do? Game Economist Cast is a roundtable discussion of the latest developments in mobile, HD, and crypto games, through a bunch of people figuring it out using the economic toolkit.

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E43: Bentham's Body, Hypothesis Testing & Marginal ROAS (w/Eric Seufert)

Game Economist Cast

1 hour 18 minutes 11 seconds

1 month ago

E43: Bentham's Body, Hypothesis Testing & Marginal ROAS (w/Eric Seufert)

Eric Seufert joins to dissect AI hype, marginal ROAS, Jeremy Bentham's legacy, and managing a multi-million-dollar marketing budget that falls empirically short. WE discuss:

How do you evaluate an “AI startup” in 90 seconds without being duped?
Can LLM-driven hypothesis testing replace the Monday creative meeting and outperform it?
If marginal ROAS is the real constraint, why do teams still optimize to averages?
When should a Battlefield-scale launch actually spend less on day one and wait two weeks?
Why did free-to-play economics conquer games but stall on platforms like Twitch or Spotify?
Will AI-driven volatility make electricity markets funky?