Zen, Vibes, and Virtual Rewards: Meditating on Alo Yoga's Success and More with Nic Hill of Sawhorse Productions

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GAME-CHANGING STYLE

Tracy Greenan and Fija Dahlia

8 episodes

1 week ago

Game-Changing Style is the premier podcast, charting the state of fashion in gaming through insightful conversations with industry experts. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, or professional. Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies that are shaping how in-game cosmetics are revolutionizing brand building in the gaming industry.

Fashion & Beauty

Arts

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All content for GAME-CHANGING STYLE is the property of Tracy Greenan and Fija Dahlia and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Fashion & Beauty

Arts

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Zen, Vibes, and Virtual Rewards: Meditating on Alo Yoga's Success and More with Nic Hill of Sawhorse Productions | Episode 7

GAME-CHANGING STYLE

31 minutes 54 seconds

7 months ago

Zen, Vibes, and Virtual Rewards: Meditating on Alo Yoga's Success and More with Nic Hill of Sawhorse Productions | Episode 7

We're delighted to be joined by Nic Hill, the Co-Founder and Head of Interactive at Sawhorse Productions, a leading agency specializing in immersive experiences through film and gaming, creating innovative content for major brands and studios.

In this episode, Nic takes us on a deep dive into Sawhorse's Alo Yoga collaboration in Roblox. With an impressive 117 million visits since its inception in 2021, it's one of the most successful fashion brand experiences on the platform.

Learn the key factors behind its remarkable achievement and discover the most crucial step for brands looking to bridge their presence in gaming and what role wearables play.

As an official brand creator partner and brand media partner in the Roblox Partner Program, Nic explains how this dual position gives Sawhorse a unique advantage when working with brands.

With the company's recent foray into Fortnite with Rogue Wave and Mickey 17, discover how developing experiences in Fortnite differs from Roblox, especially when considering the community and audience.

Join us as we explore the evolving landscape of brand experiences in gaming platforms, offering valuable insights for marketers and developers alike.

Game-Changing Style is the premier podcast dedicated to skins in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, professional, or investor.

Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.

Game-Changing Style is the proud producer of the Fashion in Gaming Awards.

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The Game-Changing Style podcast provides content for informational and entertainment purposes only. The views expressed are those of the hosts and guests and should not be considered financial or professional advice. We are independent, and our work is not associated with, endorsed by, or sponsored by any games, companies, or their affiliates. We strive for accuracy but make no warranties about completeness or reliability. Unauthorized use of our content is prohibited, and we are not liable for any damages resulting from its use. Any references to any games, companies, trademarks, or related entities are made in accordance with fair use and are for descriptive purposes only. By engaging with our content, you agree to these terms.