The Price is Right: Mastering Skins Monetization in Games

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GAME-CHANGING STYLE

Tracy Greenan and Fija Dahlia

8 episodes

1 day ago

Game-Changing Style is the premier podcast, charting the state of fashion in gaming through insightful conversations with industry experts. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, or professional. Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies that are shaping how in-game cosmetics are revolutionizing brand building in the gaming industry.

Fashion & Beauty

Arts

RSS

All content for GAME-CHANGING STYLE is the property of Tracy Greenan and Fija Dahlia and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Fashion & Beauty

Arts

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The Price is Right: Mastering Skins Monetization in Games | Episode 4

GAME-CHANGING STYLE

44 minutes 44 seconds

9 months ago

The Price is Right: Mastering Skins Monetization in Games | Episode 4

Join us and our special guest, innovator Haseeb Musa from Meta Reality Labs, as we decode the complex world of pricing skins in gaming. This episode explores how brands like Gucci and Balenciaga and platforms like Roblox and Zepeto transform digital goods from mere revenue streams into powerful marketing and research tools.

Key Highlights:

Exclusive insights into brand strategies for virtual wearable price tags
The economics of digital fashion value across the gaming spectrum
Pricing challenges and opportunities
Ingredients for valuable virtual wearables: how design, scarcity, and consumer psychology spice up value

We'll break down the systematic pricing factors driving the $50 billion in-game skins market, examining how artists, sports teams, and fashion houses create value in virtual realms. From the super scarce skins on Fortnite to Roblox's 1.6 billion avatar items sold annually, we'll explore the intricate balance between accessibility and exclusivity.

Discover the future of retail as forward-thinking brands redefine success by investing in digital infrastructures, crafting innovative strategies, and understanding the unique economic dynamics of virtual fashion.

Game-Changing Style is the premier podcast dedicated to skins in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, professional, or investor.

Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.

Game-Changing Style is the proud producer of the Fashion in Gaming Awards.

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The Game-Changing Style podcast provides content for informational and entertainment purposes only. The views expressed are those of the hosts and guests and should not be considered financial or professional advice. We are independent, and our work is not associated with, endorsed by, or sponsored by any games, companies, or their affiliates. We strive for accuracy but make no warranties about completeness or reliability. Unauthorized use of our content is prohibited, and we are not liable for any damages resulting from its use. Any references to any games, companies, trademarks, or related entities are made in accordance with fair use and are for descriptive purposes only. By engaging with our content, you agree to these terms.