Fashion in Gaming Opportunities in China

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GAME-CHANGING STYLE

Tracy Greenan and Fija Dahlia

8 episodes

1 day ago

Game-Changing Style is the premier podcast, charting the state of fashion in gaming through insightful conversations with industry experts. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, or professional. Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies that are shaping how in-game cosmetics are revolutionizing brand building in the gaming industry.

Fashion & Beauty

Arts

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All content for GAME-CHANGING STYLE is the property of Tracy Greenan and Fija Dahlia and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Fashion & Beauty

Arts

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Fashion in Gaming Opportunities in China | Episode 1

GAME-CHANGING STYLE

13 minutes 38 seconds

11 months ago

Fashion in Gaming Opportunities in China | Episode 1

Discover how fashion brands capitalize on China's booming gaming market in our episode "Fashion in Gaming Opportunities in China." We investigate collaborations from Balenciaga, Louis Vuitton, Hermès, Burberry, Bulgari, and MAC Cosmetics, highlighting the wins and failures in boosting brand visibility and appeal to young consumers.

Learn strategies for fashion and beauty brands to leverage gaming's cultural relevance in China, driving engagement and revenue in this dynamic merger of industries.

Episode Sections:

1:16 The Chinese Fashion Market

2:23 China's Gaming Titans

3:48 Cultural Relevance

5:30 Notable Brand Collaborations

6:58 Consumer In-Game Spending

8:15 Challenges From Western Brands

9:03 The Rise of Mini Games

10:52 China's Booming E-Sports Market

Game-Changing Style is the premier podcast dedicated to skins in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, professional, or investor.

Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.

Game-Changing Style is the proud producer of the Fashion in Gaming Awards.

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The Game-Changing Style podcast provides content for informational and entertainment purposes only. The views expressed are those of the hosts and guests and should not be considered financial or professional advice. We are independent, and our work is not associated with, endorsed by, or sponsored by any games, companies, or their affiliates. We strive for accuracy but make no warranties about completeness or reliability. Unauthorized use of our content is prohibited, and we are not liable for any damages resulting from its use. Any references to any games, companies, trademarks, or related entities are made in accordance with fair use and are for descriptive purposes only. By engaging with our content, you agree to these terms.