"Gaining the Technology Leadership Edge" is a podcast show for tech executives. We provide strategies and tactics to help executives succeed and further their career goals. With interviews from industry experts, leaders, and innovators, this show will surely get you on the edge of your seat with thought-provoking advice on how to stay ahead of the competition.
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"Gaining the Technology Leadership Edge" is a podcast show for tech executives. We provide strategies and tactics to help executives succeed and further their career goals. With interviews from industry experts, leaders, and innovators, this show will surely get you on the edge of your seat with thought-provoking advice on how to stay ahead of the competition.
The Quick Fix for Bad Marketing Data That's Hurting Your ROI
Gaining the Technology Leadership Edge
28 minutes
2 months ago
The Quick Fix for Bad Marketing Data That's Hurting Your ROI
Join host Mike as he explores data quality in digital marketing with seasoned entrepreneur Jim Weldon, founder of ProspectDesk. Jim shares insights into transforming bad data into valuable audience intelligence, emphasizing the importance of accurate targeting and clean identity resolution. Discover why Jim, despite a successful career in edtech, fintech, and SaaS, chooses to tackle one of digital marketing's most challenging problems. Tune in to learn how quality data can streamline your marketing efforts, enhance audience engagement, and drive profitability. Perfect for those rethinking their prospecting strategy.
Gaining the Technology Leadership Edge
"Gaining the Technology Leadership Edge" is a podcast show for tech executives. We provide strategies and tactics to help executives succeed and further their career goals. With interviews from industry experts, leaders, and innovators, this show will surely get you on the edge of your seat with thought-provoking advice on how to stay ahead of the competition.
