This week, Jeff talks with Jake McKee, founder of Jake McKee Consulting about community's role in business. Jake shares some critical points for companies looking to bring a community program into their business model that help ensure it is more than just a 'nice to have' opportunity. Community needs to be embedded into business operations, and to do this well, you must: Understand your business goals and your community priorities and then align them well Use the OGSDT framework (Objectives, Goals, Strategies, and Tactics) in planning Support your internal stakeholders by understanding their pain points and workto help close those gaps with community programs using processes they already have in place Make sure you are tracking both community and company metrics (and tie them together) This information-packed episode is a must for anyone who is running, or looking to add or expand a customer community. Connect with Jake -- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.