LinkedIn is a professional social media platform that brings like-minded business professionals from all sectors to engage in conversations around their profession, career, and industry. For those hearing LinkedIn for the first time, it works similarly to Facebook and allows you to set up a profile, message friends, and share information, etc. 

 In this episode marketing researcher, Amin Ayarnah talks about important statistics that back the use of LinkedIn for career development and personal branding. He also throws light on new discoveries and features on LinkedIn that enhance one's prospect of securing a job on LinkedIn. 

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