In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
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In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
Ep. 008 How Local Brands Are Responding To The Pandemic With Dominate, Sagara & Horny Cupcakes
F.Y.I.
49 minutes
5 years ago
Ep. 008 How Local Brands Are Responding To The Pandemic With Dominate, Sagara & Horny Cupcakes
In this edition of FYI, Bhisma is back for a special episode to discuss the effects of Covid-19 pandemic on our local fashion industry. Joined by Dila from Dominate in Jakarta, Bagus from Sagara in Bandung and Krisna from Horny Cupcakes in Semarang, this episode discusses how brands from each region are responding to it. From the economic effects of the pandemic, how they take care of their staff to initiatives they take to contribute to the industry, they discover the importance of mutual su...
F.Y.I.
In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
