Graham Stonadge is the UK Sales Director at Veg of Lund U.K, a Swedish company whose latest creation is making waves in the plant-based milk space. DUG is a potato-based drink that was launched in the Irish market earlier this year and has major plans to disrupt the dairy market. 

Today, Graham explains why DUG is yet another great alternative to traditional milk, what the challenges have been for the unusual beverage’s adaptation and shares some of the exciting and innovative ways potato milk has already enhanced the lives of those who have adopted it.

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