Welcome to "Future Research Unpacked". In this episode, we unpack a **pioneering study investigating how last-mile logistics companies can become intermediaries in access-based consumption**. As e-commerce surges, discover the potential for providers to offer products like **washing machines and home office furniture 'as a service'**.

Based on a **strategic customer foresight study** involving a **quantitative survey of 1,000 Finnish consumers** and an **online focus group** with 10 early adopters, we reveal that **young adults and consumers in early middle age living in the city center are the most receptive user groups**. You'll learn about their **primary motivations: economic reasons and short-term needs**, and why their attitudes towards ownership are surprisingly neutral, often depending on price and frequency of use.

We also delve into the **challenges of translating successful business-to-business service models to consumers**, the **limited consumer interest in certain additional services** like furniture assembly, and the complex relationship consumers perceive between access-based consumption and sustainability. Tune in to understand the **drivers and constraints for consumers engaging in these innovative services** and what it means for the future of logistics and consumption.

Ref

Komonen, P. (2024). Exploring access-based consumption in last-mile logistics: A customer foresight study. Foresight, 26(3), 393–404. https://doi.org/10.1108/FS-09-2023-0175