Unlock the secrets to thriving in an unpredictable business landscape! In this compelling podcast, we delve into groundbreaking research that empirically links strategic foresight directly to business model innovation (BMI).

Discover how organizations can overcome the inherent challenges and barriers of business model transformation by systematically identifying, observing, and interpreting emerging trends and weak signals of change.

We'll reveal the multifaceted roles of sensemaking and learning, explaining how these critical mechanisms not only sequentially mediate the relationship between strategic foresight and BMI but also enable companies to reconfigure their value creation, proposition, and capture activities.

Tune in to gain actionable insights for managers aiming to optimize BMI efforts, navigate uncertainty, and build long-term competitive advantage in a dynamic environment.

REF:

Moqaddamerad, S., & Ali, M. (2024). Strategic foresight and business model innovation: The sequential mediating role of sensemaking and learning. Technological Forecasting and Social Change, 200, 123095. https://doi.org/10.1016/j.techfore.2023.123095