From broke buyers agent to cofounder of a real estate media company today we chat with Eric Simon and hear how a social media satire account chronicling the pain points of real estate turned into a real estate media company.
The Genesis of The Broke Agent: Eric recounts his humble beginnings as a receptionist at a brokerage in Beverly Hills, where he stumbled upon the idea of starting a humorous social media account chronicling the struggles of real estate agents. The Broke Agent was born out of his own experiences as a struggling buyer's agent back in 2014.
Navigating the Real Estate Hustle: Eric shares his trials and tribulations as a buyer's agent, from sitting empty open houses to the soul-crushing experience of cold calling and door knocking. Despite the challenges, he found solace in humor and began tweeting out the inner monologue of a struggling agent, resonating with a vast audience of fellow agents.
Transition to Media Entrepreneurship: Recognizing the value of humor in the real estate industry, Eric ventured into creating engaging content and eventually authored an Instagram growth ebook. This marked the beginning of his transition from agent to media entrepreneur, as he explored avenues like blogs, podcasts, and social media consulting.
The Birth of a BAM Media: Eric's collaboration with fellow agents and content creators led to the inception of Broke News Network (BNN) and the OverAsk podcast. Leveraging humor and expertise, they attracted top industry experts and agents, paving the way for the evolution of Broke Agent Media (BAM) into a full-fledged media company.
BAM Camp and Beyond: Eric discusses BAM's innovative events like BAM Camp, aimed at providing valuable insights and networking opportunities for real estate professionals. With a focus on entertainment and education, BAM has positioned itself as a disruptive force in the real estate media landscape.
Conclusion: Eric's journey from a struggling agent to a pioneering media entrepreneur underscores the power of authenticity, humor, and relentless innovation in carving out a niche in the competitive world of real estate. His story serves as an inspiration for aspiring agents and content creators alike, emphasizing the importance of staying true to oneself while embracing new opportunities in an ever-evolving industry.
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