Send us a text What if luck isn’t random — but designed? In this episode of FUTUREPROOF., we sit down with Judd Kessler, Wharton economist and author of Lucky by Design, to explore how hidden markets quietly decide who gets what — from job interviews and college spots to concert tickets, dating matches, and even organ transplants. Kessler argues that what looks like “good fortune” is often the result of understanding — and leveraging — the invisible systems that govern access to opportunity. ...
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Send us a text What if luck isn’t random — but designed? In this episode of FUTUREPROOF., we sit down with Judd Kessler, Wharton economist and author of Lucky by Design, to explore how hidden markets quietly decide who gets what — from job interviews and college spots to concert tickets, dating matches, and even organ transplants. Kessler argues that what looks like “good fortune” is often the result of understanding — and leveraging — the invisible systems that govern access to opportunity. ...
Why Logic Doesn’t Sell and Emotion Always Will (ft. author Kevin Perlmutter)
FUTUREPROOF.
24 minutes
3 months ago
Why Logic Doesn’t Sell and Emotion Always Will (ft. author Kevin Perlmutter)
Send us a text In a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last. We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what...
FUTUREPROOF.
Send us a text What if luck isn’t random — but designed? In this episode of FUTUREPROOF., we sit down with Judd Kessler, Wharton economist and author of Lucky by Design, to explore how hidden markets quietly decide who gets what — from job interviews and college spots to concert tickets, dating matches, and even organ transplants. Kessler argues that what looks like “good fortune” is often the result of understanding — and leveraging — the invisible systems that govern access to opportunity. ...
