Send us a text What if luck isn’t random — but designed? In this episode of FUTUREPROOF., we sit down with Judd Kessler, Wharton economist and author of Lucky by Design, to explore how hidden markets quietly decide who gets what — from job interviews and college spots to concert tickets, dating matches, and even organ transplants. Kessler argues that what looks like “good fortune” is often the result of understanding — and leveraging — the invisible systems that govern access to opportunity. ...
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Send us a text What if luck isn’t random — but designed? In this episode of FUTUREPROOF., we sit down with Judd Kessler, Wharton economist and author of Lucky by Design, to explore how hidden markets quietly decide who gets what — from job interviews and college spots to concert tickets, dating matches, and even organ transplants. Kessler argues that what looks like “good fortune” is often the result of understanding — and leveraging — the invisible systems that govern access to opportunity. ...
The New Rules of Consumer Behavior, Powered by Gaming (ft. author Bastian Bergmann)
FUTUREPROOF.
30 minutes
2 months ago
The New Rules of Consumer Behavior, Powered by Gaming (ft. author Bastian Bergmann)
Send us a text Gaming isn’t just entertainment anymore—it’s the new frontier of consumer engagement. With more than three billion players worldwide and brands from Peloton to Burberry using game mechanics to build loyalty, gaming has become a mainstream business strategy. In this episode of FUTUREPROOF., Bastian Bergmann, co-founder and COO of Solsten, explains why every company—not just game studios—needs to think like a game designer. He draws from his new book Press Play and his work with ...
FUTUREPROOF.
Send us a text What if luck isn’t random — but designed? In this episode of FUTUREPROOF., we sit down with Judd Kessler, Wharton economist and author of Lucky by Design, to explore how hidden markets quietly decide who gets what — from job interviews and college spots to concert tickets, dating matches, and even organ transplants. Kessler argues that what looks like “good fortune” is often the result of understanding — and leveraging — the invisible systems that govern access to opportunity. ...
