Send us a text What if luck isn’t random — but designed? In this episode of FUTUREPROOF., we sit down with Judd Kessler, Wharton economist and author of Lucky by Design, to explore how hidden markets quietly decide who gets what — from job interviews and college spots to concert tickets, dating matches, and even organ transplants. Kessler argues that what looks like “good fortune” is often the result of understanding — and leveraging — the invisible systems that govern access to opportunity. ...
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Send us a text What if luck isn’t random — but designed? In this episode of FUTUREPROOF., we sit down with Judd Kessler, Wharton economist and author of Lucky by Design, to explore how hidden markets quietly decide who gets what — from job interviews and college spots to concert tickets, dating matches, and even organ transplants. Kessler argues that what looks like “good fortune” is often the result of understanding — and leveraging — the invisible systems that govern access to opportunity. ...
The Fastest Route to Fresh Ideas Isn’t What You Think (ft. Andrew Robertson, BBDO chairman)
FUTUREPROOF.
25 minutes
2 months ago
The Fastest Route to Fresh Ideas Isn’t What You Think (ft. Andrew Robertson, BBDO chairman)
Send us a text Most leaders say they want creativity. Few know how to make it happen. Andrew Robertson, Chairman of BBDO Worldwide, has spent two decades leading one of the most awarded creative networks in the world—and now he’s written the playbook for bringing creativity back to the heart of business. In his new book, The Creative Shift, Robertson argues that organizations can’t just hope for inspiration—they need to deliberately design for it. He explains how to balance operational discip...
FUTUREPROOF.
Send us a text What if luck isn’t random — but designed? In this episode of FUTUREPROOF., we sit down with Judd Kessler, Wharton economist and author of Lucky by Design, to explore how hidden markets quietly decide who gets what — from job interviews and college spots to concert tickets, dating matches, and even organ transplants. Kessler argues that what looks like “good fortune” is often the result of understanding — and leveraging — the invisible systems that govern access to opportunity. ...
