In this episode, Larry and Joan emphasize the importance of establishing a Brand Framework for effective brand management and growth. They discuss how a Brand Framework serves as a dynamic document, guiding the brand's direction while preserving its essence. Real-life examples from companies like VISA, University of Louisville, Lego, and Fossil Group illustrate how a Brand Framework can refresh a brand, ensure relevance, and provide a consistent customer experience. Listen in as the hosts explore the balance between guidelines and creativity within the framework, highlighting the collaborative nature of its development and the significance of local relevance. In the end, this episode underscores the power of a unified brand vision in achieving enduring growth, consistency, and value.

With Larry Light and Joan Kiddon of Arcature.

https://www.arcature.com/

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Co-Produced by Grove Brands

https://www.grovebrands.com/