Streaming Brands Are Scavenger Brands

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Futureproof Brands

Arcature

15 episodes

3 days ago

Hosted by legendary brand experts Larry Light and Joan Kiddon, Futureproof Brands is a podcast for marketers and C-suite professionals. With expertise derived from years of global experience on the client side, at ad agencies and as consultants, their provocative insights on current brand news provide authoritative, mini-case histories analyzing brand-building strategies that educate, engage and entertain. Futureproofing is not foolproof, but an integral step in generating enduring profitable growth. Brands cannot forecast the future. Brands must create a future in which they will win

Marketing

Business

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All content for Futureproof Brands is the property of Arcature and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Streaming Brands Are Scavenger Brands

Futureproof Brands

27 minutes 14 seconds

3 years ago

Streaming Brands Are Scavenger Brands

Branding industry veterans Larry Light and Joan Kiddon discuss current streaming services like Netflix and Disney+. Learn how streaming services scavenge for viewers while neglecting to reward their current customers. Understand the consequences for ignoring current customers as streaming services and Wall Street are now learning.

With Larry Light and Joan Kiddon of Arcature.

https://www.arcature.com/

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Co-Produced by Grove Brands

https://www.grovebrands.com/