The branding brains are back at it again. Larry and Joan discuss the future of marketing and the role of the CMO, as marketing has become fractionated; a trade rather than a profession. The CMO has become a storyteller and the C-Suite continues to ask CMOs to explain the value of marketing.
What do they recommend? Marketing and the CMO must transform. Marketing must reclaim its original intent and the CMO must become a brand-business leader. Listen as Light and Kiddon highlight marketing's road to salvation and the CMOs role in building brands for enduring profitable growth of the brand-business.

With Larry Light and Joan Kiddon of Arcature.

https://www.arcature.com/

________________

Co-Produced by Grove Brands

https://www.grovebrands.com/