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Futureproof Brands
Arcature
15 episodes
3 days ago
Hosted by legendary brand experts Larry Light and Joan Kiddon, Futureproof Brands is a podcast for marketers and C-suite professionals. With expertise derived from years of global experience on the client side, at ad agencies and as consultants, their provocative insights on current brand news provide authoritative, mini-case histories analyzing brand-building strategies that educate, engage and entertain. Futureproofing is not foolproof, but an integral step in generating enduring profitable growth. Brands cannot forecast the future. Brands must create a future in which they will win
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Marketing
Business
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All content for Futureproof Brands is the property of Arcature and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by legendary brand experts Larry Light and Joan Kiddon, Futureproof Brands is a podcast for marketers and C-suite professionals. With expertise derived from years of global experience on the client side, at ad agencies and as consultants, their provocative insights on current brand news provide authoritative, mini-case histories analyzing brand-building strategies that educate, engage and entertain. Futureproofing is not foolproof, but an integral step in generating enduring profitable growth. Brands cannot forecast the future. Brands must create a future in which they will win
Show more...
Marketing
Business
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A Plan To Win For Brands
Futureproof Brands
19 minutes 59 seconds
1 year ago
A Plan To Win For Brands

In this episode, "A Plan To Win," we unveil the strategic blueprint for brands to secure victory in today's competitive landscape. Hosted by Joan Kiddon, we navigate through the intricacies of brand strategy, uncovering the essential elements that pave the path to success. From defining clear objectives to executing impactful marketing initiatives, we provide actionable insights to help brands chart their course to triumph. Join us as we explore the strategies that separate the winners from the rest. Stay tuned and discover how to craft your own winning plan for brand success.

Futureproof Brands
Hosted by legendary brand experts Larry Light and Joan Kiddon, Futureproof Brands is a podcast for marketers and C-suite professionals. With expertise derived from years of global experience on the client side, at ad agencies and as consultants, their provocative insights on current brand news provide authoritative, mini-case histories analyzing brand-building strategies that educate, engage and entertain. Futureproofing is not foolproof, but an integral step in generating enduring profitable growth. Brands cannot forecast the future. Brands must create a future in which they will win