Center for Strategic Corporate Foresight and Sustainability @ SBS Swiss Business School
8 episodes
3 weeks ago
Together with Prof. Dr. Bert Wolfs, Academic Dean of SBS Swiss Business School we discuss wether or not Artificial Intelligence is upskilling its users or maybe the wrong use of AI is actually downskilling us. Join us in the discussion and listen what the experts say.
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Together with Prof. Dr. Bert Wolfs, Academic Dean of SBS Swiss Business School we discuss wether or not Artificial Intelligence is upskilling its users or maybe the wrong use of AI is actually downskilling us. Join us in the discussion and listen what the experts say.
Human Influencers or AI - what will the future bring us?
Future Today
36 minutes
8 months ago
Human Influencers or AI - what will the future bring us?
Our first episode discusses the future of human influencers vs. GenAI tools like ChatGPT. We look at the published research of Prof. Dr. Michael Gerlich "The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making" which builds on " The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI".
Future Today
Together with Prof. Dr. Bert Wolfs, Academic Dean of SBS Swiss Business School we discuss wether or not Artificial Intelligence is upskilling its users or maybe the wrong use of AI is actually downskilling us. Join us in the discussion and listen what the experts say.
