In this episode, Chris Ruz, Account Director at Hype Partners, joins Jarrett to discuss all things crypto marketing, the dos and don'ts in 2025, why airdrops are or should be dead, how to properly launch a token, where the alpha is and isn't, where to run ad campaigns and his candid thoughts on the future of web3 marketing.

Watch on YouTube - https://youtu.be/ltAwEIYKhaICHAPTERS00:00 - Intro00:33 - Chris Joins The Pod01:08 - Chris' Journey Into Crypto03:55 - Hype Partners09:33 - KPIs Clients Care About12:00 - Best Platforms To Build Brand 16:00 - Future Platforms For Crypto Ads Success20:00 - Is SEO Dead? AI Here?22:10 - Chris' AI Marketing Playbook27:52 - What To Do And Not Do Today In Marketing30:52 - Who Does Chris Look Up To?36:40 - Launching Tokens How To Book41:00 - Chris' Future Spanish Content Plans43:57 - Crypto Marketing Signal vs Noise Chris on X - https://x.com/ChrisRuzArcChris' Book - https://unbillioning.com/Future Signal is a podcast hosted and produced by Jarrett Carpenter that explores tomorrow’s tech today.All of Future Signal’s content is not financial advice but rather edu-tainment. All of our episodes are available here on YT as well as wherever you listen to podcasts.Follow us on Social Media :X - https://www.twitter.com/futuresignalxyzInstagram - https://www.instagram.com/futuresignalxyz/Facebook - https://www.facebook.com/futuresignalxyzLinkedIn - https://www.linkedin.com/company/future-signal-xyz/Twitch - https://www.twitch.tv/futuresignalxyzFor more info on the podcast, please check out https://www.futuresignal.xyz/Episode’s music by @Txmmy_Beats - https://www.youtube.com/c/TxmmyBeatsTo learn more about Future Signal’s Host - https://www.jarrettcarpenter.com/