In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation. They discuss how April’s personal passion and smart retail partnerships brought her vision to life. Highlights: How Afro Unicorn grew from T-shirts to Walmart shelves and national recognitionWhy purpose and community are central to building modern brands at retailThe role of retail partners like Walmart and CVS in nurturing ne...
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In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation. They discuss how April’s personal passion and smart retail partnerships brought her vision to life. Highlights: How Afro Unicorn grew from T-shirts to Walmart shelves and national recognitionWhy purpose and community are central to building modern brands at retailThe role of retail partners like Walmart and CVS in nurturing ne...
EP99: The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition
Future Shop Podcast with WSL
38 minutes
1 month ago
EP99: The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition
In this episode, Wendy Liebmann talks to Gina Zilleox, Senior Director Category Management, Glanbia Performance Nutrition about the need to make dramatic assumptions about the competitive landscape in order to thrive in the future. They discuss: Whether or not category management, as we know it, is dead. How essential it is to broaden the perspective of what a category is, especially – but not only -- if you are in the health and wellness spaceThe importance of building a needs-ba...
Future Shop Podcast with WSL
In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation. They discuss how April’s personal passion and smart retail partnerships brought her vision to life. Highlights: How Afro Unicorn grew from T-shirts to Walmart shelves and national recognitionWhy purpose and community are central to building modern brands at retailThe role of retail partners like Walmart and CVS in nurturing ne...
