As a marketer, do you want to understand how South Africans think, feel and act?
Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.
*This podcast is produced by Laura Rapson
Hosted on Acast. See acast.com/privacy for more information.
As a marketer, do you want to understand how South Africans think, feel and act?
Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.
*This podcast is produced by Laura Rapson
Hosted on Acast. See acast.com/privacy for more information.
In this episode Stacy and Sena chat about all things digital - specifically what goes into creating viral, award-winning campaigns. They’re joined in studio by Mike Sharman, the founder and chief creative officer of Retroviral, a creative comms agency that has made more brands go viral globally, than any other agency in Africa.
Mike shares his journey to starting his agency over 14 years ago and how he knew then just how important digital marketing was going to be. He explains what goes into creating viral campaigns and why it’s important to always move at the speed of culture.
In this episode we discuss:
* This episode was produced by Laura Rapson
Hosted on Acast. See acast.com/privacy for more information.
