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Future Proof Mzansi
Kantar
20 episodes
1 week ago

As a marketer, do you want to understand how South Africans think, feel and act? 

 

Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.


*This podcast is produced by Laura Rapson


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
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All content for Future Proof Mzansi is the property of Kantar and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

As a marketer, do you want to understand how South Africans think, feel and act? 

 

Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.


*This podcast is produced by Laura Rapson


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business
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The adverts that made us
Future Proof Mzansi
31 minutes 42 seconds
1 year ago
The adverts that made us

In this episode we take a trip down memory lane and look at the South African ‘ads that made us’. We’re joined in the virtual studio by Saiesh Ajudhiya, Kantar South Africa’s Head of Media and Creative to discuss some of the best ads in the country from the last few decades and what made them so successful. Saiesh brings years of creative experience in both agency and brand roles, and a personal love for advertising, to share insights into why certain adverts have stood the test of time.


In this episode we discuss:

  • Kantar’s best liked advert of all time in South Africa (1984-2018) - Sasol’s Glug Glug ad. We discuss why it was such a successful ad and how the phrase ‘glug glug’ has stood the test of time.
  • How Klipdrift made ‘met eish’ a colloquial term through clever storytelling.
  • The power of good jingles and soundtracks, drawing on some of the best examples over the years.
  • Why Nando’s has succeeded in becoming the brand known for ‘social commentary’.
  • Key ingredients for creating award winning adverts and why it’s important to challenge category codes.
  • Debunking the myth that it's harder to be creative in a world that’s more sensitive to societal dynamics




Hosted on Acast. See acast.com/privacy for more information.

Future Proof Mzansi

As a marketer, do you want to understand how South Africans think, feel and act? 

 

Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.


*This podcast is produced by Laura Rapson


Hosted on Acast. See acast.com/privacy for more information.