Sustainability makes good business sense

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Future Proof Mzansi

Kantar

20 episodes

2 weeks ago

As a marketer, do you want to understand how South Africans think, feel and act?

Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.

*This podcast is produced by Laura Rapson

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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All content for Future Proof Mzansi is the property of Kantar and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

As a marketer, do you want to understand how South Africans think, feel and act?

*This podcast is produced by Laura Rapson

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Sustainability makes good business sense

Future Proof Mzansi

41 minutes 26 seconds

1 year ago

Sustainability makes good business sense

In this episode, Sena teams up with Kantar’s Natalie Otte to address the important topic of sustainability. They’re joined by two guests from HEINEKEN Beverages, to discuss the role that marketing plays in future proofing brands and helping people live more sustainably. Eric Leong Son is responsible for driving Heineken Beverages' sustainability strategy, while Kayla Hendricks, is a senior brand manager for Savanna Premium Cider. Together they bring a well rounded perspective about the overall business impact of sustainability and the role of branding in driving the sustainability agenda.

In this episode they discuss:

The impact of sustainability on corporate reputation.
Why brands play a crucial role in educating and bridging the knowledge gap for consumers.
Debunking the myth that sustainable brands are more expensive
How authenticity, consistency, and clear messaging are key in communicating sustainability efforts.
Picking a sustainability lane for your brand and how to avoid greenwashing
The need for brands to adapt their focus based on country priorities.
Why sustainability is good for business as it drives results and impacts the bottom line.
The need for global brands to adapt their focus based on country priorities and understanding of the local context.

Hosted on Acast. See acast.com/privacy for more information.