As a marketer, do you want to understand how South Africans think, feel and act?
Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.
*This podcast is produced by Laura Rapson
Hosted on Acast. See acast.com/privacy for more information.
As a marketer, do you want to understand how South Africans think, feel and act?
Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.
*This podcast is produced by Laura Rapson
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Future Proof Mzansi we discuss how South Africa’s supermarket sector is in the midst of a retail revolution. From online shopping and digital transformation, to rewards and big brand partnerships, the top retailers are moving fast to keep pace with the intentional, value-driven shopper.
Stacy is joined by Stina van Rooyen, Director of Brand at Kantar, who brings the latest consumer insights, and Bridget Dore, Head of Smart Shopper and Customer Insights at Pick n Pay, to unpack how one of the country’s most iconic retailers is innovating across platforms, delighting customers, and helping to set the pace in a fiercely competitive space.
This podcast is produced by Laura Rapson
Chapters:
00:00 - Introducing our guests Bridget Dore and Stina van Rooyen
03:35 - The rise of the intentional shopper and optimising digital platforms to respond to consumer needs
05:45 - Savvy South Africans love rewards programmes, not loyalty programmes
08:52 - Innovations to increase online shopping while continuing to drive in-store purchases
12:30 - Digital transformation learnings and the importance of integrated omni channel experiences
14:35 - Growing online spend amongst lower income customers and delighting all South Africans across income groups
18:15 - Integrating AI to elevate the shopper experience
20:10 - There’s no such thing as brand loyalty - focus on delivering value through price plus benefits
22:15 - How different generations engage with rewards programmes
25:55 - Stand out innovations in South African retail and beyond
30:02 - Pick n Pay’s partnership with the Springboks
32:05 - Burger Friday campaign with FNB
33:45 - The future of rewards and innovation and the importance of making the most of your existing assets
36:35 - How South Africa is leading the way in the loyalty space
Hosted on Acast. See acast.com/privacy for more information.
