Gen Z marketing: timeless but timely

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Future Proof Mzansi

Kantar

20 episodes

1 week ago

As a marketer, do you want to understand how South Africans think, feel and act?

Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.

*This podcast is produced by Laura Rapson

Hosted on Acast. See acast.com/privacy for more information.

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All content for Future Proof Mzansi is the property of Kantar and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

As a marketer, do you want to understand how South Africans think, feel and act?

*This podcast is produced by Laura Rapson

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Gen Z marketing: timeless but timely

Future Proof Mzansi

32 minutes 46 seconds

1 year ago

Gen Z marketing: timeless but timely

In this episode we turn our attention to Gen Z - the digital-first generation that many marketers are still learning to connect with. Stacy and Sena chat to Anesu Malisa, Samsung Africa’s Gen Z Marketing Lead, and Yasmin Kathoria, head of Brand Growth Strategy at Kantar.

We discuss the importance of connecting with Gen Z, the characteristics and values of these consumers, and effective marketing strategies for connecting with them. Anesu and Yasmin talk about how to avoid falling into stereotypes and the importance of creating authentic brands that are timeless yet timely, and progressive yet original.

In this episode we discuss:

The types of content and formats that resonate with Gen Z.
The importance of authenticity, consistency, and relevance in marketing to Gen Z.
Aligning with the personal brand and lifestyle of Gen Z consumers.
The role of influencers and the importance of choosing influencers who align with the brand's values and have a genuine connection with their community.
Why Apple’s ‘crush’ advert failed to engage Gen Z, and Samsung’s response that ‘creativity cannot be crushed’.
A brand’s meaningful difference and addressing sustainability in marketing to Gen Z.

*This episode is produced by Laura Rapson

Hosted on Acast. See acast.com/privacy for more information.