As a marketer, do you want to understand how South Africans think, feel and act?
Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.
*This podcast is produced by Laura Rapson
Hosted on Acast. See acast.com/privacy for more information.
As a marketer, do you want to understand how South Africans think, feel and act?
Join Stacy and Sena, colleagues at Kantar - the world’s leading marketing data and analytics company - as they take you on a journey into the ever-changing world of brand and marketing. They chat to some of South Africa’s most creative minds and innovative thinkers, to get practical advice on how to connect with your target audience and move your brand forward. With the help of our guests, we aim to guide marketers and business leaders in shaping the brands of tomorrow by understanding all South Africans.
*This podcast is produced by Laura Rapson
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re exploring consumer lifestyles, mindsets, and behaviours shaping five key markets in Africa. Sena and Stacy are joined by their Nigerian colleague, Kanayo Bardi to unpack Kantar’s Africa Life 2025 study. This is the first episode on Future Proof Mzansi that truly delves into consumer behaviour in other African markets and what that means for brands.
Covering Côte d’Ivoire, Kenya, Nigeria, Senegal and South Africa, Africa Life explores the human truths behind Africa’s fastest-changing markets and what that means for marketers, brands, and business growth.
This podcast is produced by Laura Rapson
Chapters
00:00 - Introducing the Africa Life Report and our guests
04:08 - Strategies that Africans are using to navigate the tough economic climate and what brands can take from this
06:13 - How culture drives and influences entrepreneurship in Nigeria
09:18 - Optimism in South Africa vs Senegal and Côte d’Ivoire
10:52 - How Kenyans are making their household financial situations work for them
12:59 - Why gambling and online betting is so prevalent in South Africa
14:54 - Online betting in Nigeria
16:53 - What African consumers are doing to cope with the rising cost of living
18:45 - The difference between locally produced products in South Africa and the other markets
21:10 - How to make sure rewards programmes are actually driving loyalty from consumers
24:45 - Online shopping in Nigeria - how it differs to other markets and what’s driving its popularity
27:33 - Why online grocery shopping is more popular in South Africa than the other markets
29:48 - Is cash still king in Africa?
33:15 - How brands can use digital channels effectively
36:12 - What Nigerian brands are doing to prompt a high click through rate from influencers and other online media
37:53 - The most exciting things happening in the brand and marketing space in Nigeria right now
Hosted on Acast. See acast.com/privacy for more information.
